The Whole Earth Catalog was an American counterculture catalog published by Stewart Brand between 1968 and 1972, and occasionally thereafter, until 1998. Although the WECs listed all sorts of products for sale (clothing, books, tools, machines, seeds -- anything for a self-sustainable "hippie" lifestyle) the Whole Earth Catalogs themselves did not sell any of the products. Instead the vendors and their prices were listed right alongside with the items. This led to a need for the Catalogs to be frequently updated.
Steve Jobs has described the Catalog as the conceptual forerunner of the World Wide Web, stating that it was "sort of like Google in paperback form, 35 years before Google came along".
Most of the tools and sources have given way to the churning forces of capitalism but the spirit and philosophy remain untouched.
Part tool catalog, part survival manual and part psychedelic novel, The Last Whole Earth Catalog is a snapshot of human psyche circa 1972.
There is much unmined treasure in this pulp catalog, especially for those interested in connectivity, systems design and sustainability.
448 pages, amply illustrated, generous editorial content includes everything from a organic recipes to lessons in economics and philosophy. Printed on newsprint
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From cooking and gardening to architecture and travel, these are the books and magazines at the top of our reading list. Unionmade's in-house independent bookshop is proud to offer a carefully curated inventory of the latest quality books and periodicals on contemporary art, design, and culture from the 1960's to the present produced by fine publishers from Japan, Europe, and the United States, as well as rare vintage and out of print quality used titles.
