What started out as one man's vision; to create the perfect Oxford cloth button-down, has over the years helped define a more casual way of dressing, a style that later became known as American Sportswear.

In 1910, Bernard Gant, a Ukrainian, started working in New York's garment district making shirts. After some years, he relocated to New Haven, Connecticut, where he began manufacturing shirts for some of the best brands in the business. Just above every shirt's bottom hem there was a discrete "G" stamped as a sign of quality craftsmanship.